THE ICEBUCKET CHALLENGE: Social Media and virility

Trending social media over the past week has been the Ice Bucket/Ice Water Challenge, and it seems to have been a brilliant way to get people on and using social media to raise awareness. How well this aids the cause or shows support I don’t know, but sharing and tagging seems to continually fuel the “movement”. 

The concept is simple: film yourself getting ice cold water tipped over your head, share it and nominate 2 or more people to complete the challenge after. It’s meant to raise awareness for Motor Neuron Disease, whether or not it does I am skeptical, but this kind of idea would be ideal for our projects. It’s a get the ball rolling kind of thing, and publicly tagging people means that they are quite likely to complete the challenge as it is something that others will be able to see. 

This is the perfect kind of concept that enables us as social media producers to look at reach and audience, it would be easy enough to start something ourselves and then other people would get involved as the process moves along.

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Arcade Fire’s REFLEKTOR

Arcade Fire’s REFLEKTOR

Not only is it a new song from Arcade Fire, but it’s the beginning of a new concept and it has so much potential.

Seven and a half minutes of interactive video, portraying a woman’s journey between two worlds, it’s kind of reminiscent of the days where you used to click to change the psychedelic animations that came up on Windows Media Player. It’s trippy, it’s pretty awesome. Use your mouse (finger on a tablet) to manipulate the images and effects – it’s impermanent, it changes each time, but it’s interactive and its something new to the music video scene.

A new way to view, it’s a product of Google’s Chrome Experiments. Comprised of a new(ish) showcase of web experiments building on the concept of what Web 2.0 really offers. It is primarily focused on mobile content and devices (its got QR codes, yes), however the Arcade Fire project is viewable straight from your laptop and if you’ve got  a camera it even features YOU!

Where will this go from here? Who knows….

*Arcade Fire have also released a not-so-cool-but-still-hipster-enough film clip