will the frame change everything?

It’s interesting that our phones are designed to be held vertically – and so thats the way we film (sometimes)… it’s less obvious, it’s less intrusive – it’s got me wondering what it would take to change the way we watch films altogether…Image

Could this small detail have an influence on the way we create our films (well it already does) – I guess my real question is how much influence could this have on the way we view and create  media?

Like Instagram, Vine offers a square frame (seemingly more practicable allowing users to shoot either way) – this is useful, until you need to integrate it with other media (videos etc). I like the square frame, and I like what it allows us to do. It looks modern yet it makes me think of 120Film – the shape is fashionable.

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